S anDisk and LG Electronics successfully .

S anDisk and LG Electronics successfully demonstrated a new technology for mobile phones that enables mobile network operators (MNOs) to offer their customers multimedia-rich services using removable flash memory cards. The demonstration, using the new LG Renoir (LG KC910) mobile phone, ensures that content preloaded in these memory cards can only be used in approved handsets and marks the beginning of a new era in mobile phone service and content distribution. 

Preloaded content on memory cards
Network operators can now freely distribute preloaded and downloaded content on removable flash memory cards, while restricting the accessibility of such premium content to only their network subscribers. This valuable content protection service is made possible by enabling memory cards to authenticate user credentials via data on the SIM card.